Training your brand voice

Written By Nick

Last updated 14 days ago

Brand voice training is how you teach Social Valet to sound like you. You provide examples, past posts, your website, things you've written or said, and the platform builds a profile that shapes every caption, pin, and blog post it generates from there on.

You'll train your brand voice during onboarding, or any time from Settings → Brand Voice.

Before you start

You don't need all of these, one good source is enough, but more variety produces a sharper voice:

  • A connected Instagram account (optional, toggle it on)

  • A connected Pinterest account (optional, toggle it on)

  • A connected WordPress site (optional, toggle it on)

  • Links to web pages whose tone you want to emulate

  • Sample text you've written

  • A document with your writing (PDF, .docx, or .txt)

  • A few minutes to record yourself talking about your work

How to train your brand voice

  1. Go to Settings → Brand Voice (or follow the prompt during onboarding).

  2. Under Social Platforms, toggle on any connected accounts you want to include. If WordPress or Pinterest isn't connected yet, you can connect from this screen.

  3. Under Manual Entry, paste any URLs you want analyzed in the Links field. Each link is read as a single page. If you want multiple pages from the same site, add each one separately.

  4. In the Text Entry box, paste sample content, type freely about your style, or use the Record and Upload File buttons to add audio or a document. Files can be PDF, .docx, or .txt.

  5. Click Create Brand Voice.

You'll land on a processing view while Social Valet analyzes your inputs. You can leave this page and keep working. You'll get an in-app notification when your brand voice is ready.

Platform-specific voice sections

Once your base brand voice is created, the Brand Voice page shows dedicated sections for each publishing platform:

  • Instagram voice. Sets the tone for Instagram captions.

  • Pinterest voice. Sets the tone for Pinterest pin titles and descriptions. The Pinterest voice section is worth tuning separately because pins tend to work best with searchable, keyword-forward copy, which is a different register from a warm Instagram caption.

Each section can be edited independently. Making a change to your Pinterest voice won't affect your Instagram voice, and neither one changes your blog voice.

Under the Pinterest section, you can set your Pinterest website-link preferences. These determine which of your URLs Social Valet uses when generating pins, so pins drive traffic to the right destinations on your site (portfolio, blog, contact, and so on). Adjust these any time your priorities shift.

Preview your brand voice

Once your brand voice is trained, you can generate a sample Instagram caption, a sample Pinterest pin, or a blog excerpt directly from Settings → Brand Voice to hear the tone before you start publishing. This lets you catch anything that's off and refine before real posts go out, rather than noticing problems after the fact.

The Brand Voice page layout

The Brand Voice page is organized into sections, each covering a specific aspect of how Social Valet writes for you (base voice, Instagram voice, Pinterest voice, and more). You can review and update individual sections without touching the rest of your voice profile. This makes it easier to tune one thing at a time (tone, emoji use, how you talk about your couples, or Pinterest keyword density) rather than retraining from scratch whenever something feels slightly off.

Notes

  • There's no minimum. Social Valet will train on whatever you give it. The more sources you provide, the better the result.

  • Audio has no length cap. Talk as long as you want. A natural, unscripted explanation of how you describe your work tends to produce better results than a polished monologue.

  • You can skip training during onboarding. Click Skip for now at the top of the screen and come back to it later from settings.

  • You can retrain anytime. Your brand voice isn't locked in. See Refining your brand voice over time.

If something goes wrong

  • Training failed or got stuck. Try again with at least one different input source. If it keeps failing, contact support.

  • The result doesn't sound like you yet. Add more sources or refine it directly. See Refining your brand voice over time.

  • Your Pinterest section is empty. Make sure Pinterest is connected and toggled on under Social Platforms, then retrain or manually adjust the Pinterest voice section.

  • WordPress won't connect from this screen. Connect it from Connecting your WordPress blog and return here.

Next steps